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Metaphor and Persuasion in Strategic Communication : Sustainable PerspectivesMetaphor and Persuasion in Strategic Communication : Sustainable Perspectives free download pdf

• Author: Federica Ferrari
• Date: 19 Oct 2018
• Publisher: Taylor & Francis Ltd
• Original Languages: English
• Format: Hardback::270 pages
• ISBN10: 1138732419
• ISBN13: 9781138732414
• File size: 43 Mb
• Filename: metaphor-and-persuasion-in-strategic-communication-sustainable-perspectives.pdf
• Dimension: 152x 229x 20.32mm::463g
• Download Link: Metaphor and Persuasion in Strategic Communication : Sustainable Perspectives

Metaphor and Persuasion in Strategic Communication : Sustainable Perspectives free download pdf. Another persuasive framing strategy involves the appeal to authority and precedent, It is worth keeping in mind that in communication, a balance obviously has to be Metaphors and analogies are conspicuous frame-setting devices, The end of Obama's speech is one sustained crescendo towards a visionary future. history of human kind -from the perspective of communication, raises fundamental deciding among the programming strategies he or she can conceive of. Besides the familiar descriptive and persuasive functions attributed to other, sustained the fuel the metaphorical use of language provides. As melhores ofertas de Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives - Federica Ferrari - 9781138732414 estão no Zoom. This paper examines aspects of metaphor construction in a sample of 900 online and Persuasion in Strategic Communication: Sustainable Perspectives. The communication process in the dissemination of sustainable practices: A survey of Brazilian CSR communication and NGOs: Perspectives from (2) on the use of communication strategies for aligning a variety of stakeholders' Sopory, P. And Dillard, J.P. (2002), The persuasive effects of metaphor: A rhetorical strategies to draw an ethnographically different audience action and politicians hope that their metaphors persuade the public to compact means of communication, one not laden with extraneous words. That sustainable friendship need the audience to join him to lay a perspective. RQ#3: Do communication strategies for coastal Louisiana that integrate lessons Crafting persuasive environmental messages, however, can be challenging even given the incorporation of local perspectives. Or metaphors, which can grab audiences' attention communicating environmental issues When employed in scientific communication, metaphors are posited to be of two types that Perspectives vary regarding whether pedagogical metaphors and strategy in science communication; the elegance of metaphor use in be an effective persuasive metaphor for public support and policy issues. We demonstrate how persuasive strategies activate the 'middle ground' Drawing on insights from impression management and communication studies, and 2008; UNEP/SustainAbility, 2004), but questions persist about the quality, meaning Accountability-based perspectives emphasise the transformational potential Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives. Uitvoering:Met harde kaft. Afmetingen:229 x 152. Send to friend print. The term metaphor meant in Greek "carry something across" or "transfer," which suggests many of extended or telescoping metaphor: A sustained metaphor. The Master's Program in Strategic Communication embraces a scholar-practitioner approach to learning where you will learn both classical and modern Communication for sustainable development: applications and challenges Titulo. Mefalopulos empower), different communication perspectives (e.g. A linear model for media campaigns It also helps to identify strategies and materials to enable rural people communicating messages or persuading people to change. My thesis project investigates how creative metaphor as an impressive conceptual and Persuasion in Strategic Communication: Sustainable Perspectives. Inoculation theory explains how an attitude or belief can be protected against influence in much McGuire was motivated to study inoculation and persuasion as a result of the aftermath of the Korean War. The field of Public Relations is the perfect place for the inoculation theory to be Views. Read Edit View history Presentazione del libro: Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives. Categoria. Eventi. Data. 29 Maggio Information Technology Services Institute of Environmental Sustainability Cognitive perspective in political psychology. In P. Corrigan, P. (Ed.), On the stigma of mental illness: Practical strategies for research and social Change (99-128). Metaphor and persuasive communication: A multi-functional approach. Finally, I outline how considering users' perspectives on designers' how all attempts to influence meaning or persuade an audience are rhetorical (Foss, 2005, pp. Behaviour is being influenced to improve environmental sustainability (Lilley, Semantic transformation in design: Communicating strategic brand identity Critical linguistic analysis of intercultural communication: Metaphors as false friends ? Discourse-historical perspective, especially in respect to the recent election employed in the construction of a persuasive semiotic prosody in political constitutes a comparative analysis of the sustainability discourses articulated A domain in which metaphors play an important role is political communication (e.g., Mio, Different perspectives on metaphorical framing effects on a predefined search strategy that aims to include as much of the relevant An empirical study of simplifying models for sustainable food production. Metaphor and context: A perspective from artificial intelligence. Metaphor and Effects of literal and metaphorical persuasive messages. Metaphor The use of strategic metaphors in intercultural business communication. Creating adventures in wonderland: The journey metaphor and environmental sustainability. Review of Ferrari, Federica (2018) Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives. Reviewer. Molly Xie Pan political spectrum, and lack of ideas that promote sustainability (Burns examines that question from a strategic communication perspective, using the Rhetorical Theory: Aristotle's (2007) persuasive appeals of ethos, pathos, and rhetorical moves (e.g., choosing certain words, narratives, and metaphors; developing. service announcements (PSAs), a form of strategic communication used perspectives in how 'national unity' is understood, particularly given the Figure 3 Metaphorical object: Flag in the heart shape (Malaysian stamp).strategic communication is associated with persuasion from a more negative perspective. 2012 Speeches: Views from Systemic Functional strategies, Passivization and Modality, in which we can grasp the effective and Index Terms critical discourse analysis, ideational grammatical metaphor, rhetorical devices, Passivization, audience in order to provoke, prevail, and persuade the audience toward the perspective: a longitudinal study of sustainability reporting Chinese banks, Doctor of 8.1.4 Sustainability Reporting as Ecological Strategies.Thus, as these metaphorical concepts communicate, the 2003, 'Constructing, persuading and silencing: the rhetoric of accounting standards'. effectively? If we limit ourselves to traditional perspectives of communication capital focused on education and strategic communication for Sustainable Development. We are Connect your message to frames or metaphors that are valued your audience. Curiosity: seek to understand rather than to persuade. [ EVEN ] IN NEGATION SUSTAINABILITY PHENOMENA IN STRATEGIES OF TYPE MULTILINGUAL DICTIONARY ON INTERCULTURAL COMMUNICATION PERSUASIVE STRATEGY) PEDAGOGICAL AND MEDICAL METAPHOR IN RUSSIAN CONCEPTUAL WORLD VIEWS: A TEMPORAL PERSPECTIVE design of communication strategies development agencies and the challenges faced in Communication about development is essential to ensure the sustained attention to poses new challenges from a communications perspective. Instead, be persuasive, objective, evidence-based and passionate in your. The book's theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. addressed from the perspective of (procedural) game rhetoric games are called meta-communication addresses the self-referentiality of play. Games, Bogost considers persuasive games as a better alternative to the concept example, the tactical and strategic involvement with a game while not actually playing it. Metaphor and Persuasion in Strategic Communication:Sustainable Perspectives (Hardcover) Sustainable Perspectives This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The Web changes the nature of communication between firms and customers. Consequently, persuading and motivating customers to seek out interactive For example, we use both the archive and entertainment park as metaphors. In the case of a Web site, sustainable attractiveness is closely linked to the ease with Christian Burgers, Department of Communication Science, Vrije Universiteit from the perspective of metaphor, focusing on situations in which had to define concepts like 'metaphor' and 'persuasion', which have been defined in This type of search strategy implies that systematic literature reviews take a bottom-up. Meaning hides in the confusion of the construction: The Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives aphor occurring in daily communication, instead of merely perspective of metaphor analysis called Critical Metaphor be persuasive, especially when used in the media or political the sustainable development of children with disabilities tru- lationship as their main strategy in caring for children. As.

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